The Story of Muse

A Brother's Journey

Elie and Albert grew up immersed in the world of luxury, working as wholesalers in the watch industry. They learned the art of craftsmanship and the importance of precision from an early age. But deep down, they shared a passion that went beyond watches—a love for creating something even more personal and timeless.

Driven by their bond and a desire to explore new horizons, the brothers decided to venture into the jewelry business. They wanted to create pieces that would stand the test of time, just like the watches they once sold. But this time, they would use only the finest materials: 14k gold and natural diamonds.

Understanding the wholesale industry from their years of experience, Elie and Albert knew they could bring something unique to the market. They envisioned a brand that combined their expertise in luxury with the beauty of fine jewelry, offering exquisite pieces at a wholesale level that maintained the highest standards of quality.

Thus, Muse was born—a wholesale jewelry company that reflects the brothers’ journey, their hard work, and their shared vision. Every piece in the Muse collection tells the story of Elie and Albert, two brothers who transformed their passion into a legacy. Through Muse, they offer not just jewelry, but a piece of their own journey, crafted with love and dedication.